Working Together
Creatively
We develop marketing strategies and design creative for B2B companies. We strive to exceed customer expectations by partnering, understanding and engaging to execute full campaigns. By connecting data, human experiences and reinventing the customer journey. The beginning of everything we offer starts with a great strategy. At Pica we take a consultative approach with all our partners by listening to your company objectives and goals. Customers want to be a part of your brand and they live for shared experiences. Everything we do must pass the same test — either you feel it or you don’t. The Pica Team is comprised of talent from diverse disciplines and backgrounds – we’re able to be more flexible and experimental. We take the time to dig deeper, to push boundaries and to challenge ourselves to find solutions that fit your needs best. We challenge our clients to envision where they can go. Leading programs from strategy, branding, creative to customer.
Since 2008
Our Founders
Pica Marketing Group was founded on the idea that marketing can be creative, fun and measurable. We are committed to implementing marketing programs that produce results in which the return on investment can be clearly measured.
Co-Founder, VP of Global Sales
Paul Zafarana, MAS, MASI
Paul is a walking advertisement for the Marketing Industry. He wakes up in the night dreaming of Measurable Results. That’s just how dedicated he is to his clients!
Co-Founder, President
Stephanie Zafarana
Steph wears many hats. She grounds Pica with her business background and adds a female touch to the creative process for clients. Her most challenging role is reeling Paul back.
Our Team
National Accounts
Kathy Kennedy, CAS
Financial Controller
Wendi Balten
Customer Service Representative
Vash Flores
What They Say
