Event Activations
Ready, Set, ACTIVATE!
Drive experiences and brand engagement with Activations from Pica Marketing Group.
Get noticed for all the right reasons
Want Them To Care? Get Them Involved.
Stop event attendees in their tracks with fun, creative, and engaging activities that turn your booth into a hands-on brand experience.
Whether you’re at a company event, a trade show, a farmer’s market, a fundraiser, or something in between, Pica’s turnkey Activations give people a reason to pause, listen to you, and make a positive connection with your brand.
Just What is an Activation?
An activation is a hands-on activity or experience that invites people to interact with you and your brand. Instead of handing out swag, you show people how to make their own swag (and have a conversation with you while they’re at it).
Activations can look like:
- Putting together custom pens
- Assembling friendship bracelets
- Planting a succulent
- Choosing customizations for a cap or other apparel
- Creating a photo frame
- And MORE!
It’s a way to keep their hands busy, lower their guard, and build a positive impression of your brand.
Pica’s Curated Collection of Activations
Heat Press*
Let your audience customize apparel and other items with your logo or other pre-selected designs. We’re talking t-shirts, jerseys, aprons, bags, pants, shoes, fanny packs, and more.
*Requires Pica Staff onsite
Laser Engraving*
You’re less likely to toss something with your name on it, so help your audience add their name, initials, or other designs to tumblers, cutting boards, journals, glassware, and beyond.
*Requires Pica Staff onsite
Charm Bar
Add a little whimsy to your audience’s day with the chance to make a keychain, phone attachment, wine bottle ring, or bracelet using your own custom-designed charms.
Friendship Bracelet
No need to string people along when they can make friendship bracelets! Your audience can put together colors, shapes, and letters to make the perfect commemorative bracelet for the event.
Pen Bar
Who doesn’t love taking apart a pen to “see how it works”? Now they can put one together with multi-color parts printed with your logo to make it truly their own.
Cap Bar*
Let attendees create their perfect look with caps that complement their style. They can choose from a variety of hat styles, colors, and 25 custom patches we’ll attach in front of their eyes.
*Requires Pica Staff onsite
Leather Lab
Use our stamping station to let your audience instantly customize their own leather notebooks, then fill the notebooks with their choice of “guts”—lined paper, dotted paper, planners, etc.
Candle Bar
With custom options for jars, wax, and scents, this candle bar will help your audience light a fire of love for your brand.
Plant a Succulent
What’s cuter than your very own baby succulent that you planted yourself? With 6 plants and 6 pots, there’s hundreds of options for your audience to choose from
Photo Frames
What’s a better way to remember an event than with an interactive, completely customizable picture frame? Our frames include space for a photo and 4 custom-cut wooden accessories.
Why Choose an Activation From Pica?
Curated, Turnkey Kits
Our Activation kits are field-tested to ensure they include everything you need for an easy, seamless experience for you and your audience.
Fully Customizable
We work with you to create designs, colors, and templates that fit your brand and event perfectly.
Creates Real Engagement
Not only will you stop the scoopers from grab-and-runs, but your audience will stay at your booth longer, giving you time to talk and make connections.
Find Your Ideal Activation
We’ll help you select and customize an activation that’s just right for your event.